Okay, so we know that free shipping is a big deal for online
shoppers. It seems like every other company has a free shipping offer over a
certain threshold - $25 or 50 seems like the common limit.
So why doesn’t Healthwick offer free shipping?
Believe it or not, Healthwick has tested free shipping offers
many times, and some of the things we’ve learned might surprise you.
3 Things We've Learned About Incontinence Products Free Shipping
We can’t offer free
shipping and still offer fast delivery.
Healthwick orders generally have great delivery rates –
usually next business day to most areas of the Greater Toronto Area and just a
few days to remote areas of Canada. That’s because we use (mostly) Canada Post
Expedited Parcel service.
CPEP isn’t cheap, however. Healthwick actually loses a lot
of money on shipping bulky, heavy adult diaper orders. The difference between
what we charge for our flat-fee shipping and what we pay Canada Post is several
thousand dollars each week.
On many orders, we actually pay more in shipping than we
make on the small margin of the order.
Yes, that’s right. Sometimes, we pay to give customers free
The only way our finance team could make free shipping work
for our customers AND not have employee paychecks bounce would be to use a
lower quality of delivery service – typically adding 4 to 6 days to the usual
That’s how most of our competitors do it.
But we all know that incontinence products are a need, not a
want. When you NEED something to be confident going about your daily life, that
variable “is it or isn’t it going to arrive in time?” causes an enormous amount
So, we’re sticking to Expedited Parcel and UPS… and yes, we
pay the difference between the modest flat-fee shipping charge and what WE
actually pay in order to make it happen.
Most people don’t
No one likes to buy adult diapers. (Or rather, they’re a
minority – see this blog.)
No one likes going to the local pharmacy or Walmart and
hoping they have enough packages of exactly their size/absorbency/style on the
shelf so they don’t have to make another trip.
No one likes standing at checkout with a cart full of Depends,
hoping not to run into anyone they know.
No one likes wrangling large, heavy boxes into their shopping
cart, out to their car, then into their home. Especially when they live in an
apartment. Especially when they’re a little older and have less mobility or reduced
So, if someone came to you and said “I’ll deliver this right
to your door for $9”, wouldn’t you think that’s well worth the price?
The fact is that the vast majority of our customers look at
it exactly that way.
Even at $16 – our maximum flat-fee shipping charge to the furthest
coasts of Canada - it seems like a
bargain. Especially if you have the space to stock up for several months at a
It makes people value
what we do.
In our humble experience, when you get something for free,
you don’t appreciate it.
That flat-fee shipping charge is recognition of our bond as
provider and customer – we ask that you pay a modest amount on every order so
that we can give you the best service possible.
In turn, you know that:
- If you call in your order, you’ll talk to Tammy, Mina,
Brenda or any other of our amazing staff. Chances are they’ll not only remember
your last order, they’ll genuinely want to know how you’re doing since your
last call. They’re like that.
- 99% of the time we can process your order in the business
day. We keep 11,000 square feet of stock in the warehouse just for you, plus
the largest selection of free samples in Canada, so you can try new products.
- Dave, Ivan or another of our energetic warehouse staff will
pick your order carefully, make sure it’s discreetly packaged to protect your
privacy and tightly taped so you don’t have to worry about it breaking open
- Your order will be double-checked by second person, both for
product and shipping address, to make sure it’s accurate.
- We’ll hand load it onto the back of a Canada Post or UPS
truck, almost always the same day.
- Plus we’ll send you the tracking number by email, so you
know exactly what day it’s set to arrive.
Maybe you’re thinking “Well, that’s the same as what
[Healthwick Competitor} would do and THEY offer free shipping!”
But it’s not.
Some competitors get away with free shipping by offering
slower shipping options, adding 4 to 6 days to your order’s delivery.
Some competitors get away with free shipping by not keeping
products in stock, so they order from manufacturers when YOU order, adding 2 to
10 days to your order’s delivery.
Some competitors get away with free shipping by not having
knowledgeable, compassionate staff to answer your questions.
Some competitors get away with free shipping by not offering
free samples to let you try new products.
Some competitors get away with free shipping by not letting
you order by phone, so you have to place the order and put in your credit card details
Some competitors get away with free shipping by having high
error rates, so 5 to 10% of the orders they ship are incorrect (great, so long
as you’re not one of the 5 to 10%).
Frankly, some competitors do all 6 of these. And yes, as a
consumer, you’ll save that shipping charge when you order from them.
But you’ll constantly
be worried your incontinence products aren’t in stock, won’t ship on time, won’t
be accurate, or you won’t be able to talk to a real, live Canadian if there’s a
question or problem.
That’s your choice.
At Healthwick, we know just want you to have an easy, seamless
shopping experience. Plain and simple.
We want you to have access to the best selection of
incontinence products in Canada, the largest range of free samples, the fastest
shipping, the most compassionate product advice from a real human, and the most accurate orders possible.
So we’re willing to pay most of the shipping, if you can
just pay a little shipping charge too.
And that’s why, at least for now, we don’t offer free
I’m a newbie, if you will, when it comes to ordering incontinence products. I’m still trying to figure out what actually works for my situation, but because of the friendly staff at Healthwick, the online chats and e-mails, I believe I’ve found a product thats both economical and should be what I’m looking for to help my situation. I’ve tried the usual grocery store / drug store brands and none come close to the high quality product offered in some of the samples I received from Healthwick. Plus, I’m more than willing to pay a small fee for delivery in order to get my order in the shortest time possible. Keep up the awesome work and thank you for the amazing service you provide. You certainly make dealing with sensitive health issues easier.